Marketing Nuggets: Generation Y Preparation, Comfort is King & BYOB

by Amanda Brandon on August 23, 2010

comfort food

Here are your fresh marketing nuggets. Let’s get dipping…

Nugget One: Comfort foods are making a comeback.
Maybe it’s an effect of the economy. Maybe classics never die. Whatever the reason, mac-n-cheese, Monte Cristo sandwiches and Spam are hot right now and here’s a great article that explores ideas you may want to add to your recipe swipe file. You do have one of those, right?

Nugget Two: Prepare for Generation Y or get out of the restaurant business.
We’ve covered the need to prepare for Generation Y in a previous Tech Tip of the Week. Another article from QSR Magazine covers some key preparations for the Millennials that go beyond creating cool fan pages on Facebook and spewing quotes via Twitter.

Nugget Three: Bring your own wine is hot.
Restaurants are seeing business increase by waiving corkage fees. This article from Nation’s Restaurant News explores the benefits of bring-your-own-wine free of corkage.

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