It’s Labor Day Weekend! The unofficial last weekend of summer and time for college football. Did you know that today has some serious historic significance in football. The first professional football game was played on September 3, 1895. Just a year earlier, Labor Day was celebrated as a legal holiday for the first time on September 3, 1894.
It’s also a significant day in history from another warring perspective – literally. The signing of the Treaty of Paris on this day in 1783 ended the Revolutionary War and World War II began today in 1939 when England and France declared war on Germany.
Now that our history less is over, let’s move on to some Marketing Nuggets.
Nugget One: Our Millennials are looking for value and nutrition in these hard economic times. As reported in Nation’s Restaurant News, a new study released by the Chicago-based NPD Group, Gen-Yers are struggling to find jobs and looking for low-cost, and portable food options. How can you earn bucks from this – lunch specials, all-inclusive specials such as entree, side and drink for one low price and drink specials.
Legal Gen-Yers may be cutting back on dining out, but they’re still on the go, and they still like happy hour. Just be sure to connect with them in mulitple ways – they’ll pay more attention if you are sharing value with them via Facebook and text alerts.
According to this same study, Gen-Yers are looking for healthy options instead of the usual burgers and pizza. Take note.
Nugget Two: It’s okay to admit you’re a chicken in front of the team. Call it good for morale. Call it airing out the dirty laundry, but if your team is open and honest about what they want to accomplish and even more so, you, it’s good for the business. Check out this lesson and others over at Seth Godin’s blog. It’s a great place to learn really simple lessons on marketing and management.
Nugget Three: What’s neon orange and poised to dominate the space next to your sandwiches or kids’ meals? Not Cheetos, but baby carrots. Check out how America’s carrot growers are taking aim at the crunchy, cheesy snack in a $25 million ad campaign.
Have a great Labor Day weekend and we’ll see you on the MHM blog next week with more nuggets and ideas to maximize your sales and connect with your customers!
