Editor’s Note: The following post is a continuation of a guest post from Colm Barry of TrakAx.com. He discusses how video can enhance your restaurant marketing efforts by giving potential diners a visual of your food, location and even your chef skills. Contact Colm Barry at colm@trakax.com. We’ll feature part of this post this week and conclude next week. This week we’ll cover video tours of your restaurant, your food and your unique selling points. Next week, we’ll dive into more detail on cooking lessons and location features, plus quick tips for great videos.
Creating a Dish
The best Pesto at Farina from martinfilms on Vimeo.
A great way of promoting your restaurant, the chef’s skill and food is to post regular blogs. These blogs can include the chef demonstrating how he/she produces their favorite dish, the process involved in creating a new dish, how to make a specific sauce, a particular cooking skill, cooking at a special event, etc. These weblogs will help build brand awareness, as well as highlighting the food offered and the talent of the chef. In this video, we see Chef Paolo Laboa of the Farina Restaurant creating his favourite Pesto Pasta dish. He demonstrates how using simple, fresh ingredients can produce appetizing dishes.
If you are creating a video such as this, using only one camera, be sure to film all the ingredients first and edit them in when necessary. Also, be sure to keep your videos short to keep your viewer interested.
Highlight Your Location
Black Pearls Restaurant from Jean-Jacques Lutz on Vimeo.
The location of your business is always important as footfall is key to a successful business. But what if your restaurant is in a unique location, like a famous tourist spot or landmark or somewhere different such as in a stadium or train station, why not show it off? The Black Pearls Seafood Restaurant is one such example. Located in Brussels Airport, they offer their customers a place to relax in comfort, while high-class food. This simple 1 minute, 30 second video clearly shows it’s the “very place you would want to spend a nice time awaiting your flight.”
Some other videos you may find useful:
- Embedding your Video into your Website / Blog
- Cheap Lighting Tips for your Business Video
- Sprucing Up your Credits – Some Quick Ideas
About TrakAxPC
TrakAxPC is a video editing software capable of helping you create excellent videos for your restaurant. Check out their special pricing here.
