May is National Egg Month and it’s a great reason to promote breakfast in your restaurant. It’s easy to do with our breakfast menu templates. Here are five ways you can use breakfast to gain
- Ask your social following to vote for their favorite egg dish. This is the time of year magazines and newspapers start their best of campaigns. Get a head start on spreading the buzz about your incredibly yellow fare.
- Roll out a new breakfast menu. Even if you have breakfast on your regular menu, a nice insert like the one above allows you to call attention to breakfast. This buffet breakfast menu is a great option because you can update it in minutes with the Menu Editor. Plus, you can add your own logo. Learn how the Menu Editor works here.
- Generate some breakfast meeting contacts. Want to really dazzle some executive types? Get a list together of the HR people in the immediate area (3-5 mile radius of your restaurant). This is easily done by having a staff member stop by or call the list of companies you can find by doing a Google search on “companies near Insert Your Address.” You can give them some coupons or business cards. See the screenshot below for a few examples:
- Send email reminders each month. When you get introduced to the above contacts, get their email addresses. Set up an email campaign called Meeting Specials. Send out a reminder at the beginning of the month reminding them of upcoming events and your willingness to deliver or the fact that you’re the only place open before 7 a.m. for breakfast meetings. (This is true in my area. I know that’s why one restaurant started serving breakfast. It’s a competitive differentiator.)
- Post your eggcellent specials in pictures on Facebook. Research from Vitrue, an Atlanta-based social marketing firm, shows that Facebook posts with pictures have a 54% better engagement rate. If you’ve put the camera on the backburner, pull out an iPhone and start post pics with those egg specials today.
