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	<title>MustHaveMenus Blog - Menu Design and Restaurant Marketing Ideas</title>
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	<link>http://www.musthavemenusblog.com</link>
	<description>Fresh Ideas to Grow Your Business</description>
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		<title>News Update: More Than 1,500 Restaurants Using MustHaveMenus Menu App &#8211; Are You?</title>
		<link>http://www.musthavemenusblog.com/2012/05/16/news-update-more-than-1500-restaurants-using-musthavemenus-menu-app-are-you/</link>
		<comments>http://www.musthavemenusblog.com/2012/05/16/news-update-more-than-1500-restaurants-using-musthavemenus-menu-app-are-you/#comments</comments>
		<pubDate>Wed, 16 May 2012 15:59:00 +0000</pubDate>
		<dc:creator>Amanda Brandon</dc:creator>
				<category><![CDATA[What's New]]></category>
		<category><![CDATA[menu app]]></category>
		<category><![CDATA[Menu Design]]></category>
		<category><![CDATA[musthavemenus]]></category>

		<guid isPermaLink="false">http://www.musthavemenusblog.com/?p=2595</guid>
		<description><![CDATA[MustHaveMenus (http://www.musthavemenus.com), the leader in menu management, announced today that more than 1,500 restaurants are using its Facebook Menu App to upload and update menus on Facebook. The company also reported that more than 15,000 active restaurants are using its cloud-based menu template and social media marketing service for print and Facebook menus. The Facebook Menu [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="alignright" title="facebook menu app" src="http://images.musthavemenus.com/images/img/13/pages/learnmore/pic-fb.png" alt="" width="274" height="344" />MustHaveMenus <a href="http://www.musthavemenus.com" target="_blank">(http://www.musthavemenus.com)</a>, the leader in menu management, announced today that more than 1,500 restaurants are using its Facebook Menu App to upload and update menus on Facebook. The company also reported that more than 15,000 active restaurants are using its cloud-based menu template and social media marketing service for print and Facebook menus.</p>
<p>The Facebook Menu App is an important new product addition in MustHaveMenus’ resource portfolio for member restaurants. Providing up-to-date menus on a Facebook page gives fans a reason to comment and like favorite dishes, specials, and events, and this causes the menu to appear on their friends’ newsfeeds. This creates new visibility for the restaurant and can help grow the business.</p>
<blockquote><p>We look at Facebook as a free marketing tool with a simple premise – get your audience talking…MustHaveMenus makes it quick and easy to publish these menus and update them as frequently as you want. &#8211; Jim Williams, CEO of MustHaveMenus</p></blockquote>
<p>&#8220;Restaurants don’t need to be especially clever or exciting about Wall posts, they just need to give customers what they’re hungry for – great pictures of food and a place where they can be sure to find the most recent menu. The appeal to diners becomes even greater if the menu is time-sensitive, as in a happy-hour or specials menu,&#8221; said CEO Jim Williams. &#8220;MustHaveMenus makes it quick and easy to publish these menus and update them as frequently as you want.&#8221;</p>
<p>MustHaveMenus’ members also have anytime access to over 2,500 professionally designed menus, menu sets, promotional flyers and other creative services materials. Grills, cafes, sports bars, pizzerias, fine dining establishments and many other types of restaurants use MustHaveMenus’ online menu editor to save time and money. And now the site simplifies social media marketing by giving restaurants a one-step process for publishing their print-ready menu to Facebook. Printed menus match the Facebook menus, allowing restaurants to maintain branding and accuracy.</p>
<p>Williams added, “Our members have reached out to MustHaveMenus to extend their brands online, using the menus they’ve already made and printed for the tables. We’re glad to see the Facebook Menu App is taking off.”</p>
<p>MustHaveMenus was incorporated in August 2011 when it was spun out of Internet incubator Letters &amp; Arts. MustHaveMenus offers restaurants an easy-to-use, low-cost menu management service. The company serves over 15,000 restaurant clients who create tens of thousands of menu updates and events flyers every month. The Facebook Menu App is a one-click publishing solution to Facebook. Restaurants pay a $15 monthly membership fee for unlimited access. MustHaveMenus’ founder Jim Williams is also a co-founder of Internet companies Ellinee Design House, Sharefaith and MarketHome.</p>
<p><a href="http://www.musthavemenus.com/menu/learnmore.do" target="_blank">Learn more</a> about how MustHaveMenus helps you promote your restaurant in print and on Facebook.</p>
]]></content:encoded>
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		<title>How to Boost Spring Sales with Spring Parties</title>
		<link>http://www.musthavemenusblog.com/2012/05/15/how-to-boost-spring-sales-with-spring-parties/</link>
		<comments>http://www.musthavemenusblog.com/2012/05/15/how-to-boost-spring-sales-with-spring-parties/#comments</comments>
		<pubDate>Tue, 15 May 2012 14:15:25 +0000</pubDate>
		<dc:creator>Amanda Brandon</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Menu Design]]></category>
		<category><![CDATA[Menu Editor Training]]></category>
		<category><![CDATA[Online Menu Software]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[Design of the Week]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[restaurant marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.musthavemenusblog.com/?p=2575</guid>
		<description><![CDATA[With spring comes warmer weather and warmer sales. Even though sales may naturally climb as the temperature climbs, it&#8217;s still a good idea to drive business with special promotions during the month of May. In this article, we&#8217;ll give you 10 ideas for driving more sales this month without spending much money at all. May [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.musthavemenus.com/wordtemplate/may-specials-menu.html"><img class="alignleft" title="may specials menu" src="http://images.musthavemenus.com/images/13/1299111210182_116/img_large_watermarked.jpg" alt="may specials menu" width="194" height="310" /></a>With spring comes warmer weather and warmer sales. Even though sales may naturally climb as the temperature climbs, it&#8217;s still a good idea to drive business with special promotions during the month of May. In this article, we&#8217;ll give you 10 ideas for driving more sales this month without spending much money at all.</p>
<h2>May is BBQ Month</h2>
<p>May is a great month to introduce a <a href="http://www.musthavemenus.com/menu/editdocdata.do?template=205885" target="_blank">BBQ sandwich special</a>, host a <a href="http://www.musthavemenus.com/wordtemplate/summer-bbq-flyer.html" target="_blank">weekly BBQ</a> on your awesome patio or or add a little <a href="http://www.musthavemenus.com/wordtemplate/barbeque-catering-menu.html" target="_blank">catering business</a> with pulled pork sandwiches, cole slaw and baked beans plates for fundraisers, family reunions and company retreats. Here are a few promo ideas:</p>
<p><img class="alignright" title="barbecue grill menu" src="http://images.musthavemenus.com/images/13/1322509860274_960/img_large_watermarked.jpg" alt="barbecue grill menu" width="183" height="310" /></p>
<ol>
<li><strong>BBQ Specials</strong> &#8211; Update and print a <a href="http://www.musthavemenus.com/wordtemplate/bones-barbeque-menu.html" target="_blank">BBQ specials menu</a> and add to your four walls and distribute to your neighboring businesses.</li>
<li><strong>BBQ Party</strong> &#8211; Find a band that plays for tips, crank up that smoker and invite all your customers with flyers in the restaurant, club or bar as well as on Facebook. You can get your <a href="http://www.musthavemenus.com/wordtemplate/bbq-festival-flyer.html" target="_blank">BBQ promo flyer</a> in just a few clicks with <a href="http://www.musthavemenus.com/menu/learnmore.do" target="_blank">MustHaveMenus</a> and the <a href="http://www.musthavemenus.com/menu/learnmore.do" target="_blank">Menu App</a>.</li>
<li><strong>BBQ Catering</strong> &#8211; Put together a list of contacts at businesses with 10-100 staff members (use the Chamber of Commerce list to get get a contact). Prepare a <a href="http://www.musthavemenus.com/wordtemplate/flames-barbeque-menu.html" target="_blank">BBQ catering menu</a> with MustHaveMenus and send the <a href="http://www.musthavemenus.com/menu/learnmore.do" target="_blank">professional PDF</a> with a short note and a personal <a href="http://www.musthavemenus.com/category/restaurant-coupons.html" target="_blank">offer</a> (free meal to give away or some free app/dessert coupons) to the company contacts on your email list. Follow up with a phone call and start booking BBQ sales.</li>
<li><strong>Memorial Day</strong> &#8211; Families are looking for simple solutions to celebrate the unofficial start of summer. Whip up a <a href="http://www.musthavemenus.com/wordtemplate/memorial-day-specials-menu.html" target="_blank">Memorial Day specials flyer</a> featuring some of your bulk catering items such as banana pudding, cole slaw, potato salad and strawberry pies. Promote in-house and on Facebook.</li>
</ol>
<h2>May Kicks Off Wedding Season</h2>
<p><img class="alignleft" title="wedding menu card" src="http://images.musthavemenus.com/images/13/1280357373169_1158/img_large_watermarked.jpg" alt="menu card for a wedding" width="194" height="310" />May is a popular month for weddings because June is always so popular and Memorial Day weekend offers the wedding party an extended weekend. While you may not get all the orders in May, now is the time to start promoting your catering options for weddings. You can also get smart and market little extras to May wedding parties. Here are a few ideas:</p>
<ol>
<li><strong>Put your wedding catering menu on Facebook</strong>. One way Facebook can help restaurants is the word-of-mouth aspect. If your customers weren&#8217;t aware you catered weddings, this can spark conversation or be thie first thing they think of when a friend asks for a recommendation.</li>
<li><strong>Put photos of events you cater on Facebook.</strong> If you cater a wedding, showcase your work with photos of the dinner setup, a plate of your delicious food and the <a href="http://www.musthavemenus.com/wordtemplate/elegant-wedding-menu.html" target="_blank">wedding dinner menu</a>.</li>
<li><strong>Host a wedding tasting party</strong>. Why wait on brides/grooms to come to you for catering orders? Bring in the business by partnering with another wedding vendor or wedding directory to host a wedding tasting party. Your guests don&#8217;t pay anything, but they get to try your <a href="http://www.musthavemenus.com/category/wedding-menus.html" target="_blank">wedding menu</a> selections and ask questions. We can guarantee you the competition isn&#8217;t taking it to this personalized level.</li>
</ol>
<h2>Baseball, Graduation &amp; Other Events</h2>
<p><a href="http://www.musthavemenus.com/wordtemplate/grad-flyer.html"><img class="alignleft" title="grad flyer" src="http://images.musthavemenus.com/images/13/1302641558278_1266/img_large_watermarked.jpg" alt="grad flyer " width="194" height="268" /></a>May is the end of school and sports in many parts of the country. Take advantage of this time of celebration.</p>
<ol>
<li><strong>Head to the ball fields with menus, lemonade and <a href="http://www.musthavemenus.com/category/restaurant-coupons.html" target="_blank">coupons</a></strong> for the hungry players and their families.</li>
<li><strong>Become a Facebook resource</strong>. Find out when all of the area schools are holding their graduation ceremonies &#8211; Add a calendar with the dates/times as a note to your Facebook page. This useful information can get your customers thinking about where to go before or after the big event. Also, don&#8217;t forget to mention baseball scores, post pics of teams when they come in, etc. to show your support for the community.</li>
<li><strong>Offer an early bird dinner special or <a href="http://www.musthavemenus.com/category/takeout-menus.html" target="_blank">takeout</a> option for grads.</strong> Many of the graduations are at 7 or 8 p.m. That means rumbling tummies during the ceremony. Post to Facebook and email to your customers about your ready-to-go salads and sandwich plates to help make the celebration a success.</li>
<li><strong>Gift certificates make great gifts.</strong> Create a <a href="http://www.musthavemenus.com/category/restaurant-gift-certificate.html" target="_blank">gift certificate</a> on the MustHaveMenus site and <a title="Post These 3 Things to Facebook to Make More Sales" href="http://www.musthavemenusblog.com/2012/05/11/post-these-3-things-to-facebook-to-make-more-sales/" target="_blank">publish it to Facebook</a> to remind your customers to purchase for friends and family who are graduating.</li>
</ol>
<p>These are just a few ideas for making more sales in May. How are you celebrating special spring events in your restaurant? Tell us about it on our <a href="http://www.facebook.com/musthavemenus" target="_blank">Facebook</a> page.</p>
]]></content:encoded>
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		<title>Post These 3 Things to Facebook to Make More Sales</title>
		<link>http://www.musthavemenusblog.com/2012/05/11/post-these-3-things-to-facebook-to-make-more-sales/</link>
		<comments>http://www.musthavemenusblog.com/2012/05/11/post-these-3-things-to-facebook-to-make-more-sales/#comments</comments>
		<pubDate>Fri, 11 May 2012 17:51:27 +0000</pubDate>
		<dc:creator>Amanda Brandon</dc:creator>
				<category><![CDATA[Menu Design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebook fan pages]]></category>
		<category><![CDATA[facebook marketing]]></category>
		<category><![CDATA[increase sales]]></category>
		<category><![CDATA[menu on facebook]]></category>

		<guid isPermaLink="false">http://www.musthavemenusblog.com/?p=2562</guid>
		<description><![CDATA[A recent report in Ad Age says most of us are doing it wrong when it comes to posting on our Facebook pages. That&#8217;s why we&#8217;re bringing you the Post This, Not That for restaurants and other foodservice establishments. But first, let&#8217;s take a quick look at the research. Facebook conducted a study over the course [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/05/fb-chart.png"><img class="alignleft size-full wp-image-2573" title="fb-chart" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/05/fb-chart.png" alt="facebook chart" width="262" height="261" /></a>A recent report in Ad Age says most of us are doing it wrong when it comes to posting on our Facebook pages. That&#8217;s why we&#8217;re bringing you the Post This, Not That for restaurants and other foodservice establishments.<span id="more-2562"></span></p>
<p>But first, let&#8217;s take a quick look at the research. Facebook conducted a study over the course of a month on 1,200 Facebook post from 23 brands. They used an algorithm to see which posts got more results in likes, comments and share.</p>
<p><strong>Takeaways: </strong></p>
<ol>
<li><strong>When you share posts that are related to your brand, you get a lot more response</strong>. Lesson: Instead of talking about the weather (unless you&#8217;re the Weather Channel), you&#8217;re better off posting photos and posts about your food, events and restaurant.</li>
<li><strong>People like your page to hear about your products. </strong>While there are a few exceptions and it&#8217;s cool to break it up once in a while, the more you share about your &#8220;brand,&#8221; the more shares, likes and comments you&#8217;ll receive &#8211; which translates to more awareness &#8211; which translates to more sales.</li>
<li><strong>Sharing is the silver bullet &#8211; not likes</strong>. Facebook users that share your posts get you the most exposure because the posts show up in their timeline for their friends to see. That&#8217;s a bigger investment than a like and a better indicator of what&#8217;s working in your marketing.</li>
<li><strong>Photos and video boost shares. </strong>Don&#8217;t just post the daily specials. Add a visual aid like a <a href="http://www.musthavemenus.com/category/daily-special-menus.html" target="_blank">daily specials menu</a> to entice guests to think about your restaurant around lunch or dinner time.</li>
<li><strong>Give your customers time to engage</strong>. Add content at relevant times during the day &#8211; 10-10:30 a.m. and 3:30-4 to help spark conversations about where to go for lunch or happy hour.</li>
</ol>
<p>To read more about the research, <a href="http://adage.com/article/digital/facebook-brands-posting-stuff-wrong/234580/?utm_source=feedburner" target="_blank">click here</a>.</p>
<h2><strong>Post This, Not That #1: Use Visual Aids</strong></h2>
<p><a href="http://www.musthavemenus.com/wordtemplate/summertime-specials-menu.html"><img class="alignleft size-medium wp-image-2570" title="daily specials menu" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/05/daily-specials-menu-187x300.jpg" alt="summertime specials menu" width="187" height="300" /></a></p>
<p>One thing we do on the MustHaveMenus <a href="http://www.facebook.com/musthavemenus" target="_blank">Facebook page</a> is to post about cool places we eat and cool uses of our menu templates &#8211; Check out our regular &#8220;Menu Bump.&#8221; This shows our customers how others are using the product and gives them ideas. You can do the same thing &#8211; post pics of your customers celebrating birthdays, your staff entertaining the guests or of the mariachi band.</p>
<p>Don&#8217;t just post &#8211; &#8220;Today&#8217;s lunch special is country fried steak and two veggies.&#8221; BORING!</p>
<p>Visuals like this <a href="http://www.musthavemenus.com/wordtemplate/summertime-specials-menu.html" target="_blank">summertime specials menu</a> can help guide guests to share the menu with a friend when they are making lunch plans. Be sure to use the <a href="http://www.musthavemenus.com/menu/learnmore.do" target="_blank">Menu App</a> to publish to your Wall. And invite them to share it with their friends.</p>
<h2>Post This, Not That #2: Post photos of your food.</h2>
<p>If you&#8217;re not posting photos of your food, you&#8217;re missing out on the power of Facebook. A mouthwatering photo of your filet will get shares and likes in no time and some hungry folks in the door.</p>
<p><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/05/sig-dish.jpg"><img class="size-medium wp-image-2566 alignnone" title="sig dish" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/05/sig-dish-300x250.jpg" alt="signature dish on facebook" width="300" height="250" /></a></p>
<h2>Post This, Not That #3: Post about the good you do.</h2>
<p>Do you support local schools and charities? It&#8217;s a great idea to post about the good you do in your community. Fundraising nights and special events that you participate on behalf of a charity are great ways to show the human side of your brand. Use <a href="http://www.musthavemenus.com/images-templates/fundraiser.html" target="_blank">fundraising flyers</a> and <a href="http://www.musthavemenus.com/images-templates/special-events.html" target="_blank">special event flyers</a> to showcase the good you do. And don&#8217;t forget the photos and videos. These are great ways to get feedback from your customers.</p>
<p><a href="http://www.musthavemenus.com/wordtemplate/bistro-event-menu.html"><img class="alignleft size-full wp-image-2569" style="border-image: initial; border: 1px solid black;" title="fundraiser menu" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/05/fundraiser-menu.jpg" alt="fundraiser menu " width="300" height="228" /></a></p>
]]></content:encoded>
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		<title>Seven Easy, Last-Minute Mother&#8217;s Day Promo Ideas</title>
		<link>http://www.musthavemenusblog.com/2012/05/01/seven-easy-last-minute-mothers-day-promo-ideas/</link>
		<comments>http://www.musthavemenusblog.com/2012/05/01/seven-easy-last-minute-mothers-day-promo-ideas/#comments</comments>
		<pubDate>Tue, 01 May 2012 11:42:50 +0000</pubDate>
		<dc:creator>Amanda Brandon</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mom Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[Your Marketing Action Plan]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[menu on facebook]]></category>
		<category><![CDATA[mother's day menu]]></category>
		<category><![CDATA[mother's day promo]]></category>

		<guid isPermaLink="false">http://www.musthavemenusblog.com/?p=2532</guid>
		<description><![CDATA[Mother&#8217;s Day is next weekend and if you haven&#8217;t started promoting those reservations or brunch, time is running out. But don&#8217;t sweat it! We have seven easy ideas for getting the word out and the reservations booked for Sunday, May 13th. 1. Get your menus and flyers ready and posted today. If you haven&#8217;t already [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.musthavemenus.com/wordtemplate/happy-mother%27s-day-brunch-menu.html"><img class="alignright" style="border-image: initial; border: 1px solid black;" title="happy mothers day brunch menu" src="http://images.musthavemenus.com/iserve/assetPreview?id=1239146206534_124" alt="happy mothers day brunch menu" width="295" height="388" /></a>Mother&#8217;s Day is next weekend and if you haven&#8217;t started promoting those reservations or brunch, time is running out. But don&#8217;t sweat it! We have seven easy ideas for getting the word out and the reservations booked for Sunday, May 13th.</p>
<h2>1. Get your menus and flyers ready and posted today.</h2>
<p>If you haven&#8217;t already updated and printed your <a href="http://www.musthavemenus.com/category/mother%27s-day-menus.html" target="_blank">Mother&#8217;s Day menu</a> and <a href="http://www.musthavemenus.com/category/mother%27s-day-flyers.html" target="_blank">flyers</a>, this is your first step. Post the flyers and menus in eye-catching locations around your restaurant (the front entrance, hostess counter, on all the tables, in takeout bags, on the back of the restroom stall doors and on the restroom mirrors).</p>
<blockquote><p><span style="color: #0069aa;">Not a member? We&#8217;re offering a great introductory special to help you promote Mother&#8217;s Day &#8211; your first month for just $5. Use coupon code </span><a href="http://www.musthavemenus.com/menu/affiliate.do?id=60&amp;coupon=MOTHERSDAY10" target="_blank"><span style="color: #0069aa;">MOTHERSDAY10</span></a><span style="color: #0069aa;"> to access 2,500+ menus and flyers plus the Menu App, which makes it simple to publish your menus and flyers directly to <a href="http://www.musthavemenus.com/menu/learnmore.do">Facebook in a few clicks</a>.</span></p></blockquote>
<h2>2. Maximize your promo on Facebook.</h2>
<p>See our <a title="Maximize Your Restaurant Profits on Mother’s Day with Facebook" href="http://www.musthavemenusblog.com/2012/04/10/maximize-your-restaurant-profits-on-mothers-day-with-facebook/">recent post</a> for a step-by-step guide to maximizing your menu and flyers on Facebook with the Menu App. Here&#8217;s an example:</p>
<p><img title="mothersdaymenufb" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/05/mothersdaymenufb.png" alt="mother's day menu on facebook" width="404" height="467" /></p>
<p>The key elements that make this Facebook post effective are:</p>
<ul>
<li>It&#8217;s visual. Pictures show up more prominently in the news feed.</li>
<li>It gives the customer specific instruction &#8211; Call us now.</li>
<li>Only a few tables left &#8211; shows urgency.</li>
<li>It gives the customer the phone information in the post, meaning they don&#8217;t have to look for it.</li>
<li>It asks the customer to spread the word &#8211; a key element in social media marketing.</li>
</ul>
<h2><span style="color: #000000;">3. Take flyers &amp; a treat to your neighboring businesses. </span></h2>
<p>Neighboring businesses can help you spread the word about your Mother&#8217;s Day event. Dry cleaners, salons, florists and day spas have frequent visitors. They can help you spread the word and most often willing to post your flyers on their counters or in their windows. If you&#8217;re near an office park or school, you may be able to distribute flyers to everyone that works there. It never hurts to show up with a box of dessert samples to sweeten the deal.</p>
<h2>4. Send a staff member to local kids&#8217; sporting events this weekend to hand out flyers.</h2>
<p>Where else will you find parents on Saturday? At the ballpark! Baseball, t-ball and soccer games often last all day Saturday. Call the park operator and find out if you can come give out lemonade samples and flyers. The parent spectators will appreciate the cold beverage, and it&#8217;s your opportunity to talk up your Mother&#8217;s Day events with busy moms and dads.</p>
<h2>5. Submit your events to the paper, the radio stations and online event directories today.</h2>
<p>Mother&#8217;s Day is a big day for events in most local areas, so the media knows that readers will be looking for what&#8217;s going on around town. Make sure your event is on the list. Be sure to include your phone number and whether you&#8217;ll require reservations.</p>
<h2>6. Don&#8217;t forget to engage your customers via email.</h2>
<p>A recent <a href="http://www.marketingpilgrim.com/2012/04/when-it-comes-to-sharing-email-still-rules.html" target="_blank">study</a> shows that email is still the preferred communication tool for sharing information. Sixty-three percent of people use email to share content, so don&#8217;t discount that email list. You can include your menu in an email as a link to the PDF or link directly to your Facebook menu. To get this link, go to your Facebook page, click on the menu tab, select your menu, click view and copy the link. Embed that link in your email for easy viewing.</p>
<p>As with your Facebook promo, use your email subject line to tell your customers what to do. Try a subject line like &#8220;Just a Few Tables Left for Mother&#8217;s Day &#8211; Call Now for Reservations.&#8221; The &#8220;just a few tables left&#8221; creates urgency and the &#8220;call now for reservations&#8221; gives them direction.</p>
<h2>7. Don&#8217;t forget the details &#8211; staff &amp; flowers.</h2>
<p>Part of promotion planning is in the details &#8211; the comfort, service and special experience your customers feel. Remember, Mother&#8217;s Day is a busy holiday and that&#8217;s often a turn-off for customers. Be sure you have adequate staffing to cover the expected crowd.</p>
<p>And make moms feel special with a simple gesture such as a carnation or rose when she arrives. It&#8217;s a nice touch that she&#8217;ll be sure to remember.</p>
<p><strong>Next Steps: </strong>Tell us about your Mother&#8217;s Day promotion on our <a href="http://www.facebook.com/musthavemenus" target="_blank">Facebook page</a> and don&#8217;t forget our special offer for new members good through Mother&#8217;s Day. Your first month of <a href="http://www.musthavemenus.com/menu/learnmore.do" target="_blank">MustHaveMenus</a> is just $5 with coupon code <a href="http://www.musthavemenus.com/menu/affiliate.do?id=60&amp;coupon=MOTHERSDAY10" target="_blank">MOTHERSDAY10</a>. Offer expires May 15, 2012.</p>
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		<title>Cinco de Mayo Celebration Ideas for Your Restaurant</title>
		<link>http://www.musthavemenusblog.com/2012/04/16/cinco-de-mayo-celebration-ideas-for-your-restaurant/</link>
		<comments>http://www.musthavemenusblog.com/2012/04/16/cinco-de-mayo-celebration-ideas-for-your-restaurant/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 16:18:00 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[What's New]]></category>

		<guid isPermaLink="false">http://www.musthavemenusblog.com/?p=81</guid>
		<description><![CDATA[Cinco de Mayo, literally the &#8220;fifth of May&#8221; in Spanish, is a Mexican holiday that celebrates Mexico&#8217;s victory over France in the Battle of Puebla on May 5, 1862. While it&#8217;s not widely celebrated in Mexico, Cinco de Mayo is celebrated in other countries as an expression of Mexican pride. It&#8217;s a big holiday for [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="alignright" title="mexican cinco de mayo menu" src="http://images.musthavemenus.com/images/13/1239901413102_636/img_large_watermarked.jpg" alt="mexican cinco de mayo menu" width="295" height="388" />Cinco de Mayo, literally the &#8220;fifth of May&#8221; in Spanish, is a Mexican holiday that celebrates Mexico&#8217;s victory over France in the Battle of Puebla on May 5, 1862. While it&#8217;s not widely celebrated in Mexico, Cinco de Mayo is celebrated in other countries as an expression of Mexican pride.</p>
<p>It&#8217;s a big holiday for restaurants in the U.S., especially those with a Mexican or Southwestern menu and drink selection. Here are five tips for planning a Cinco de Mayo celebration to drive more sales in your restaurant.</p>
<p>When planning a Cinco de Mayo celebration, of course you want to have all the standards—tequila, guacamole and chips, and a music playlist featuring the most festive Mariachi music. As with any restaurant event, however, standing out pays off. Here are three ideas for a unique Cinco de Mayo party.</p>
<h2>1. Offer Mexican specials for the weekend of Cinco de Mayo.</h2>
<p>This holiday falls on Saturday this year, so it&#8217;s a good idea to make your food and drink specials span Thursday, Friday and Saturday night. Try one of these <a href="http://www.musthavemenus.com/images-templates/cinco-de-mayo-drink-specials.html" target="_blank">Cinco de Mayo specials menus</a> to help your tapas and beer, margarita and tequila selections stand out.</p>
<h2><strong>2. Have a Cinco de Mayo tasting event.</strong></h2>
<p>Sure, you could offer a tequila tasting, but what about your guests under 21? Why not offer a Tabasco tasting or a dried chile tasting? Grind up a few varieties of dried chiles (or find the already-ground variety), like <a href="http://www.thespicehouse.com/spices/guajillo-whole-chile-pepper" target="_blank">Guajillo</a>, <a href="http://www.gourmetsleuth.com/cascabel.htm" target="_blank">Cascabel</a> or <a href="http://www.thespicehouse.com/spices/pasilla-negro-chile-pepper" target="_blank">Pasilla</a> and serve mixed in a little bit of sour cream to temper the heat. Pass out fresh corn tortillas and ask your guests to choose their favorites. Promote the tasting event with this <a href="http://www.musthavemenus.com/wordtemplate/happy-cinco-de-mayo-flyer.html" target="_blank">flyer</a>.</p>
<h2><strong>3. Hold a Chipotle hunt.</strong></h2>
<p><strong></strong>A spicy twist on a scavenger hunt for the little ones, hide small cans of chipotles around your restaurant. Decorate one to be the &#8220;Golden Chipotle&#8221; and award the finder a free meal for four, to be used at a future date, of course.</p>
<h2><strong>4. Shake up traditional desserts with Mexican chocolate. </strong></h2>
<p><strong></strong>Steer away from the typical flans and fried ice cream served at most Mexican restaurants. Instead, experiment with Mexican chocolate &#8211; a dark, bittersweet chocolate mixed with cinnamon and other spices. Chocolate has its origins in the original Aztec culture of Mexico, after all. Here&#8217;s a <a href="http://www.musthavemenus.com/wordtemplate/mexican-cinco-de-mayo-menu.html" target="_blank">Cinco de Mayo menu</a> with room for dessert.</p>
<h2>5. Spice up your Facebook page with our Facebook-friendly menus &amp; flyers.</h2>
<p>Included in your <a href="http://www.musthavemenus.com/menu/learnmore.do" target="_blank">MustHaveMenus membership</a>, you can post your Cinco de Mayo <a href="http://www.musthavemenus.com/category/cinco-de-mayo-menus.html" target="_blank">menu</a> or flyer directly to Facebook with the <a href="http://www.musthavemenus.com/menu/learnmore.do" target="_blank">MustHaveMenus Facebook app</a>. Test drive MustHaveMenus for just $5. Simply use code <a href="http://www.musthavemenus.com/menu/affiliate.do?id=60&amp;coupon=CINCO12" target="_blank">CINCO12</a> when you sign up.</p>
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		<title>Tax Day Savings: Get $10 Off a Month of MustHaveMenus</title>
		<link>http://www.musthavemenusblog.com/2012/04/13/tax-day-savings-get-10-dollars-off-a-month-of-musthavemenus/</link>
		<comments>http://www.musthavemenusblog.com/2012/04/13/tax-day-savings-get-10-dollars-off-a-month-of-musthavemenus/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 15:58:46 +0000</pubDate>
		<dc:creator>Amanda Brandon</dc:creator>
				<category><![CDATA[Promotions]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[menu company]]></category>
		<category><![CDATA[Menu Design]]></category>
		<category><![CDATA[tax day savings]]></category>

		<guid isPermaLink="false">http://www.musthavemenusblog.com/?p=2118</guid>
		<description><![CDATA[Nobody likes Tax Day. So, we&#8217;re offering an instant savings of $10 for MHM to brighten your day. We help over 9,000 restaurants and food service operators grow their sales with fresh designs for restaurant marketing success. Activate your membership today (at a huge savings) and start increasing sales in minutes with the Menu Editor online [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: left;"><a href="http://www.musthavemenus.com/menu/affiliate.do?id=60&amp;coupon=SAVE-TAXBLOG" target="_blank"><img class="alignnone size-full wp-image-2485" title="guide 20 copy" src="http://www.musthavemenusblog.com/wp-content/uploads/2011/04/guide-20-copy.jpg" alt="tax day savings from MustHaveMenus" width="454" height="380" /></a></p>
<p style="text-align: left;"><a href="https://www.musthavemenus.com/menu/affiliate.do?id=60&amp;coupon=SAVE-TAXBLOG"></a>Nobody likes Tax Day. So, we&#8217;re offering an <a href="http://www.musthavemenus.com/menu/affiliate.do?id=60&amp;coupon=SAVE-TAXBLOG" target="_blank">instant savings of $10</a> for MHM to brighten your day. We help over 9,000 restaurants and food service operators grow their sales with fresh designs for restaurant marketing success. Activate your membership today (at a huge savings) and start increasing sales in minutes with the <a title="menu editor online software" href="http://www.musthavemenus.com/menu/learnmore.do">Menu Editor online menu software</a>.</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Maximize Your Restaurant Profits on Mother&#8217;s Day with Facebook</title>
		<link>http://www.musthavemenusblog.com/2012/04/10/maximize-your-restaurant-profits-on-mothers-day-with-facebook/</link>
		<comments>http://www.musthavemenusblog.com/2012/04/10/maximize-your-restaurant-profits-on-mothers-day-with-facebook/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 19:58:33 +0000</pubDate>
		<dc:creator>Amanda Brandon</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Menu Design]]></category>
		<category><![CDATA[Online Menu Software]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[What's New]]></category>

		<guid isPermaLink="false">http://www.musthavemenusblog.com/?p=2417</guid>
		<description><![CDATA[Mother&#8217;s Day is just over a month away and now is the right time to make the most of the busiest restaurant day of the year. That starts with smart marketing. Today&#8217;s post will give you some tips and tricks on how to make the most of your profits on Mother&#8217;s Day with Facebook. The [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="alignleft" title="elegent mother's day menu" src="http://images.musthavemenus.com/images/13/1302653052863_1291/img_large_watermarked.jpg" alt="elegant mothers day menu" width="295" height="388" />Mother&#8217;s Day is just over a month away and now is the right time to make the most of the busiest restaurant day of the year. That starts with smart marketing. Today&#8217;s post will give you some tips and tricks on how to make the most of your profits on Mother&#8217;s Day with Facebook.<span id="more-2417"></span></p>
<p>The <a href="http://www.musthavemenus.com/menu/learnmore.do" target="_blank">MustHaveMenus Facebook app</a> makes simple to post menus and flyers to your Wall or to a special tab at the top of your Timeline. Here are five strategies for making Mother&#8217;s Day a big deal on Facebook for your restaurant.</p>
<h2>Prepare your menu or flyer.</h2>
<p>Your prep work for Mother&#8217;s Day marketing starts with selection a <a href="http://www.musthavemenus.com/category/mother%27s-day-menus.html" target="_blank">Mother&#8217;s Day menu or flyer</a> and editing it with the <a href="http://www.musthavemenus.com/menu/learnmore.do" target="_blank">Menu Editor online software</a>.</p>
<blockquote><p><span style="color: #0069aa;"><em><strong>Not a member? </strong></em><span style="color: #000000;">Enter coupon code </span><a href="https://www.musthavemenus.com/menu/affiliate.do?id=60&amp;coupon=MOTHERSDAY10" target="_blank">MOTHERSDAY1O</a> <span style="color: #000000;">to receive access to 2500+ printable menu and flyer design templates at a great discount. Offer expires May 15th. </span></span></p></blockquote>
<p>Once you have your menu or flyer updated with your information, you&#8217;ll save it to the My Menus section of MustHaveMenus. This is your dashboard for your frequently used menu and flyer designs, so you can make changes and post to Facebook in just a few clicks. You can publish any menu to Facebook with by clicking Publish. This places the menu in a special tab on the top of your page Timeline as you can see below.</p>
<p><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/tab.png"><img class="alignnone size-full wp-image-2421" title="tab" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/tab.png" alt="Facebook MustHaveMenus Tab" width="432" height="128" /></a></p>
<h3>Post to Wall</h3>
<p>To post to your Wall, you must be inside the MyMenus panel in your MustHaveMenus account.</p>
<p><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/mymenus.png"><img class="size-full wp-image-2419 alignnone" title="mymenus" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/mymenus.png" alt="my menus panel musthavemenus" width="432" height="154" /></a></p>
<p>Select the menu you want to post from MyMenus.</p>
<p><span style="color: #ff0000;"><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/wall11.png"><img class="size-full wp-image-2457 alignnone" title="wall1" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/wall11.png" alt="post mother's day menu to facebook" width="432" height="105" /></a><br />
</span></p>
<p>Click Manage Facebook.</p>
<p><img class="alignnone size-full wp-image-2459" title="sure" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/sure.png" alt="confirm publish menu to facebook" width="432" height="113" /></p>
<p>Confirm that you want to publish this menu or flyer to Facebook.</p>
<p><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/publish2.png"><img class="size-full wp-image-2458 alignnone" title="publish2" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/publish2.png" alt="publish menu to facebook" width="432" height="128" /></a></p>
<p>Select Post to Wall.</p>
<p><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/confirmpost.png"><img class="alignnone size-full wp-image-2460" title="confirmpost" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/confirmpost.png" alt="confirm that you want to post to the wall" width="432" height="157" /></a></p>
<p>Enter your Wall message and click post.</p>
<h2><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/wallpost.png"><img class="alignnone size-full wp-image-2462" title="wallpost" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/wallpost.png" alt="post musthavemenus mother's day menu to wall" width="432" height="381" /></a></h2>
<p>This is how your post will look on your Wall.</p>
<h2>Highlight your menu or flyer on your Timeline.</h2>
<p>The new Facebook Timeline gives you two new options to draw attention to Wall posts and special promotions such as your Mother&#8217;s Day menu or flyer. Highlighting or Pinning posts (we&#8217;ll discuss this in a minute).  The benefit of using the Highlight feature is that it spans both columns of your page Timeline. All you do is click the star on your Wall post to highlight your Mother&#8217;s Day menu.</p>
<p><span style="color: #ff0000;"><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/highlight.png"><img class="alignnone size-full wp-image-2463" title="highlight" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/highlight.png" alt="highlight your Mother's Day menu on Facebook " width="432" height="212" /></a></span></p>
<p><span style="color: #ff0000;"><span style="color: #000000;">We recommend using this feature if Mother&#8217;s Day will be your premiere event for the next month or so.</span><br />
</span></p>
<h2>Pin a post to the top of your Timeline.</h2>
<p>Pinning a post to the top of the Timeline allows you to call attention to a promotion for up to seven days. We recommend using this feature if you have frequent events. You can change out the &#8220;pinned post&#8221; as often as you like. To pin a post, click the little pencil and select Pin to Top. The little ribbon shows that it&#8217;s &#8220;pinned.&#8221;</p>
<p><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/pinned.png"><img class="alignnone size-full wp-image-2464" title="pinned" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/pinned.png" alt="how to pin a mother's day menu to your Facebook timeline" width="445" height="382" /></a></p>
<p>Pinning allows your customers to see this post first when they visit your page. Your Mother&#8217;s Day menu or flyer is a great visual for this post. Be sure to use a call to action &#8211; Call for a reservation, Share this with your mom, Like this post if you think Mom will appreciate you thinking ahead &#8211; anything to get customers to take the next step.</p>
<h2>Create an event.</h2>
<p>Create an event on your Facebook fan page by clicking the Event tab on your Timeline Tabs. If it&#8217;s not showing on the first four tabs, click the little dropdown arrow on the far right of your tabs bar.</p>
<p><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/event.png"><img class="alignleft size-full wp-image-2425" title="event" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/event.png" alt="facebook event tab" width="432" height="143" /></a></p>
<p>&nbsp;</p>
<p>A new screen will pop up and ask you to fill in the details of the event. You can even select an image to go with the event. We recommend using your menu or event flyer as the event image. To save your menu or flyer as a image:</p>
<ol>
<li>Open a separate window with your Facebook page.</li>
<li>Find the menu or flyer image on your Timeline.</li>
<li>Right click on the image and select Save As.</li>
<li>Save to your computer.</li>
<li>Go back to your Event page and select Add Event Photo. Find the menu or flyer image on your computer and click Save Changes.<a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/eventimage.png"><img class="size-full wp-image-2426 alignnone" title="eventimage" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/eventimage.png" alt="add event image to facebook" width="196" height="175" /></a></li>
</ol>
<h3>Share to Promote</h3>
<p>Promote the event by clicking the Share link on the right side of the Event page. You can share this on your page timeline, on your personal timeline, on a friend&#8217;s timeline or with a Facebook group.</p>
<p>You can also copy the link of the event and share it another page that you like. For instance, if there&#8217;s a local event directory page or a Chamber of Commerce page, you could spread the word to their fans by copying the link and making a post on the directory&#8217;s timeline.</p>
<p><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/share1.png"><img class="alignleft size-full wp-image-2427" title="share" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/share1.png" alt="share your facebook event" width="432" height="253" /></a></p>
<h2>Tag partner businesses to spread the word on Facebook.</h2>
<p>If you are partnering with another business for your Mother&#8217;s Day event or bringing in a band, you may want to use Page Tagging to spread the word to their fans. Here&#8217;s how it works.</p>
<ol>
<li>Switch your user account to &#8220;Use Facebook as your page.&#8221; You do this by clicking the down arrow next to your name.<img class="size-full wp-image-2428 alignnone" title="switch" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/switch.png" alt="switch facebook users" width="238" height="29" /></li>
<li>Start a new post and type the @ symbol and the other businesses&#8217; name. This will &#8220;tag&#8221; the other business and post to their timeline.</li>
<li>That&#8217;s it! Just be sure not to tag anyone that&#8217;s not related to the promotion without their permission. That&#8217;s considered spamming on Facebook.</li>
</ol>
<p>These are just a few ways you can maximize your Mother&#8217;s Day with <a href="http://www.musthavemenus.com" target="_blank">MustHaveMenus</a> and Facebook. Have questions? Post a comment below or go to our <a href="http://www.facebook.com/musthavemenus" target="_blank">Facebook page</a> for help.</p>
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		<title>How to Get Your Menu on Facebook in a Few Clicks</title>
		<link>http://www.musthavemenusblog.com/2012/04/04/how-to-get-your-menu-on-facebook-in-a-few-clicks/</link>
		<comments>http://www.musthavemenusblog.com/2012/04/04/how-to-get-your-menu-on-facebook-in-a-few-clicks/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 01:11:08 +0000</pubDate>
		<dc:creator>Amanda Brandon</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Tips & Tricks]]></category>

		<guid isPermaLink="false">http://www.musthavemenusblog.com/?p=2364</guid>
		<description><![CDATA[Why Put Your Menu on Facebook? Your customers want you to meet them where they are &#8211; on Facebook. That&#8217;s why it&#8217;s so important to make your Facebook page as &#8220;friendly&#8221; as possible. And the best place to start is the menu. The MustHaveMenus&#8217; Facebook menu app helps you meet the purpose of the social [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="alignleft" title="menu on facebook" src="http://images.musthavemenus.com/images/img/13/pages/learnmore/pic-fb.png" alt="menu on facebook with musthavemenus" width="240" height="301" /></p>
<h2>Why Put Your Menu on Facebook?</h2>
<p>Your customers want you to meet them where they are &#8211; on Facebook. That&#8217;s why it&#8217;s so important to make your Facebook page as &#8220;friendly&#8221; as possible. And the best place to start is the menu.</p>
<p>The MustHaveMenus&#8217; Facebook menu app helps you meet the purpose of the social network &#8211; interaction.</p>
<p>Here are just a few ways your customers can interact with your menu:</p>
<li>Link to it to describe the fantastic dinner they had last night</li>
<li>Share your menu as a recommendation to friends and family</li>
<li>Access your specials &amp;  find their favorite dishes in a click</li>
<h2>How to Get Your Menu on Facebook in a Few Clicks</h2>
<p>Putting your menu on your Facebook page with the MustHaveMenus app is more than a link or an image. It gives you a permanent home for your menu, so it never gets lost in the Wall posts or images.</p>
<p>As you can see in the screenshot below, your menu is always center stage for easy reference and sharing.</p>
<p style="font-weight: bold;"><a href="http://www.facebook.com/musthavemenus"><img class="alignnone size-full wp-image-2501" title="menuonfacebook" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/menuonfacebook.png" alt="your restaurant menu on facebook" width="488" height="150" /></a></p>
<p style="font-weight: bold;">Or you can post it to your Wall, like so:</p>
<p style="font-weight: bold;"><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/facebookonwall.png"><img class="alignnone size-full wp-image-2502" title="facebookonwall" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/facebookonwall.png" alt="your menu on your facebook wall" width="285" height="377" /></a></p>
<h3 style="font-weight: bold;">How to Publish Your Menu to Your Timeline Favorites</h3>
<p>The favorites are the new &#8220;tabs&#8221; on Facebook&#8217;s recent upgrade. As you can see above, your menu is now center stage when a customer lands on your Facebook page. Here&#8217;s how to get your menu on this favorites bar in just a few  clicks with MustHaveMenus.</p>
<p style="font-weight: bold;"><span style="text-align: left;">1. Find the menu you created for printing on your MyMenus Page</span></p>
<p style="display: inline !important;"><strong><a href="http://www.musthavemenus.com"><img class="alignnone size-full wp-image-2503" title="mymenus" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/mymenus1.png" alt="mymenus button on musthavemenus" width="488" height="41" /></a><br />
</strong></p>
<p><strong>2. Click the button that says Publish to Facebook. </strong></p>
<p><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/publishtofacebook.png"><img class="alignnone size-full wp-image-2504" title="publishtofacebook" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/publishtofacebook.png" alt="publish your menu to facebook in a click" width="488" height="121" /></a></p>
<p style="font-weight: bold;"><span style="text-align: left;">3. A Facebook screen will popup and ask you to &#8220;Allow&#8221; this app to publish. </span></p>
<p style="font-weight: bold;"><strong><strong> </strong></strong></p>
<p><img class="alignleft" title="facebook request for permission" src="http://ih.constantcontact.com/fs022/1102836658586/img/37.png" alt="Permission to add a menu to Facebook " width="455" height="60" /></p>
<p><strong style="text-align: left;">4. Confirm that you want to publish the menu. Done!</strong></p>
<p><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/sure1.png"><img class="alignnone size-full wp-image-2516" title="sure" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/sure1.png" alt="publish menu confirmation" width="488" height="141" /></a></p>
<h2>How to Publish a Menu to Your Wall</h2>
<p>You can publish your menu to your Facebook Wall in the MyMenus area with the Manage Facebook tool. The MustHaveMenus Facebook app requires that you publish the menu first. Please see above steps on how to publish a menu. Here are the steps for posting your menu to your Facebook Wall. And remember you can have as many menus published as you like.</p>
<p><strong>1. Find the published menu you want to post to your Wall in MyMenus. Select the Manage Facebook button (shown below). </strong></p>
<p><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/managefacebookclosed1.png"><img class="alignnone size-full wp-image-2512" title="managefacebookclosed" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/managefacebookclosed1.png" alt="manage published menu" width="488" height="107" /></a></p>
<p><strong>2. Select Post to Wall.</strong></p>
<p><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/post-to-wall-button.png"><img class="alignnone size-full wp-image-2508" title="post-to-wall-button" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/post-to-wall-button.png" alt="post menu to wall button" width="488" height="159" /></a></p>
<p><strong>3. Enter a message you want to include with your Wall post. Click Post and you&#8217;re done!</strong></p>
<p><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/posttowall1.png"><img class="alignnone size-full wp-image-2511" title="posttowall" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/posttowall1.png" alt="post menu to wall " width="488" height="178" /></a></p>
<h2><strong>What about updates?</strong></h2>
<div>
<p>There&#8217;s an &#8220;Update&#8221; button next to every menu you have published to Facebook under MyMenus. You can have multiple menus published at once (lunch, dinner, specials, etc.) and this feature makes it simple to edit and update without having to repost.</p>
<p><a href="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/update-menu-facebook.png"><img class="alignnone size-full wp-image-2507" title="update-menu-facebook" src="http://www.musthavemenusblog.com/wp-content/uploads/2012/04/update-menu-facebook.png" alt="update your menu on facebook" width="488" height="157" /></a></p>
<p><strong>Need help? </strong>Check out our handy list of <a href="http://www.musthavemenus.com/menu/faq/view.do" target="_blank">Frequently Asked Questions</a> or contact us <a href="http://www.musthavemenus.com/menu/contact.do" target="_blank">online</a> or at 800-452-2234 (9 a.m. to 5 p.m. PDT).</p>
</div>
]]></content:encoded>
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		<title>Four Ideas to Get More Easter Sales in Your Restaurant</title>
		<link>http://www.musthavemenusblog.com/2012/04/04/four-ideas-to-get-more-easter-sales-in-your-restaurant/</link>
		<comments>http://www.musthavemenusblog.com/2012/04/04/four-ideas-to-get-more-easter-sales-in-your-restaurant/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 17:49:44 +0000</pubDate>
		<dc:creator>Amanda Brandon</dc:creator>
				<category><![CDATA[Online Menu Software]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[easter]]></category>
		<category><![CDATA[easter marketing ideas]]></category>
		<category><![CDATA[easter menu]]></category>
		<category><![CDATA[easter menu templates]]></category>
		<category><![CDATA[easter restaurant promotions]]></category>

		<guid isPermaLink="false">http://www.musthavemenusblog.com/?p=2358</guid>
		<description><![CDATA[This coming Sunday, Americans will celebrate Easter and they&#8217;re expected to spend about $16.8 billion on attire, gifts and food. Here are four ideas to get more Easters in your restaurant. Get started this week to build buzz. Four walls, email and Facebook are great ways to spread the word, and you can get the promo [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.musthavemenus.com/category/easter-menus.html"><img class="alignright" title="easter brunch menu template" src="http://images.musthavemenus.com/images/13/1299268199949_177/img_large_watermarked.jpg" alt="easter brunch menu for restaurant" width="295" height="388" /></a>This coming Sunday, Americans will celebrate Easter and they&#8217;re expected to spend about $16.8 billion on attire, gifts and food. Here are four ideas to get more Easters in your restaurant.</p>
<h2>Get started this week to build buzz.</h2>
<p>Four walls, email and <a href="http://r20.rs6.net/tn.jsp?e=001D0DX_rRN9b0oNRoJ4J9iLgj40pURA-2vL_yQCRnwt_tzSnnm_1MGDEbYJaX9kuhHhm3Yqkmo5XzTGp7mNWVL7AAjiUAV75GJQXzjz5KUhfBMRzsqb2bnrYHXthyfWWH_" target="_blank">Facebook</a> are great ways to spread the word, and you can get the promo materials you need in no time with our wide variety of Easter <a href="http://r20.rs6.net/tn.jsp?e=001D0DX_rRN9b3IHYRy8nb1HgJ2rmIfLdNlEKUiQySa4-wFSBcd0VnnH6VRvevXZb0oX2s672-_GIVtAhPq07swDbhjiDobbOkJRU6s6-KsRXqOf9PrLJ3-O_eV3sx_movxsaunB-YY1V5sChlPVpwZ-F4ST7pz9t1C" target="_blank">menus</a> and  <a href="http://r20.rs6.net/tn.jsp?e=001D0DX_rRN9b1ODGl8aEtph2SuUjO6139wHzf7vtSDLQpuB0_OJC3kjQiKzzCnfng7W8v6L5W6oFEzrcb-XU4rNv7L6uGIa5s-927bP1-jex8kO_8mdks99JtB1CHqVFUpqOjaZGmlbH6fGUXcMggbYwXBN6Ch86MF" target="_blank">flyers</a>.</p>
<ul>
<li><strong>Build buzz early</strong>. Use the templates to build buzz about the place to celebrate Easter weekend &#8211; your restaurant.</li>
<li><span style="text-decoration: underline;"> </span><span style="text-decoration: underline;"> </span><strong>Spread the word to free listings</strong>. Make sure you get your calendar listings in to the newspapers, radio stations, event websites and blogs.</li>
<li><strong>Target parent/kid publications and the Chamber</strong>. Since Easter is such a family-filled time, be sure to target parent and kid publications and don&#8217;t forget to send an announcement to your Chamber of Commerce. They often have large email lists and Facebook followings to help you promote your business. <span style="text-decoration: underline;"> </span><span style="text-decoration: underline;"> </span></li>
</ul>
<p><span style="text-decoration: underline;"> </span><span style="text-decoration: underline;"> </span>See our entire library of <a href="http://r20.rs6.net/tn.jsp?e=001D0DX_rRN9b3IHYRy8nb1HgJ2rmIfLdNlEKUiQySa4-wFSBcd0VnnH6VRvevXZb0oX2s672-_GIVtAhPq07swDbhjiDobbOkJRU6s6-KsRXqOf9PrLJ3-O_eV3sx_movxsaunB-YY1V5sChlPVpwZ-F4ST7pz9t1C" target="_blank">Easter templates</a>.</p>
<h2>Hops fests are hot.</h2>
<p>Sure, the humor is sappy, but a hops fest (even if it&#8217;s just a special on the menu) is a great way to drive some conversation and sales this Easter weekend.</p>
<p><strong>MustHave</strong> &#8211; A giveaway. Hops fest participants are into the glass memorabilia. Partner with a brewery to get free gear and create a <a href="http://r20.rs6.net/tn.jsp?e=001D0DX_rRN9b2OQL6fBTZQ4KEYm3qATYAZyeHK1Y7PtHaqu1rA8baC7AZk55k3qMnpgcHmm3vnlemKt2PYDhaYAhOtYYMlOWaIyUa47iUXNXfnxn87z3KlylCgVefG3tALnox78q0ZG_RpiT127dN_Gy9Hh1It-l6-I0GUsRe9XTQ=" target="_blank">menu</a> with beer pairings instead the traditional wine.</p>
<h2>Make Easter a family affair.</h2>
<ul>
<li><strong>Families eat together on Easter</strong>. Be sure your customers know you&#8217;re open for Easter brunch or dinner with <a href="http://r20.rs6.net/tn.jsp?e=001D0DX_rRN9b1ODGl8aEtph2SuUjO6139wHzf7vtSDLQpuB0_OJC3kjQiKzzCnfng7W8v6L5W6oFEzrcb-XU4rNv7L6uGIa5s-927bP1-jex8kO_8mdks99JtB1CHqVFUpqOjaZGmlbH6fGUXcMggbYwXBN6Ch86MF" target="_blank">promo flyers</a> and a Happy Easter kids menu.</li>
<li><strong>Host an Easter egg hunt</strong>. This is a great way to promote your <a href="http://r20.rs6.net/tn.jsp?e=001D0DX_rRN9b0XvI2vap3BVSitKPsTnIyI2zjfXJpgPcyI4kAX2GIB0La5Ghp9MCDoroWloHOeAAtaPUv6HfxKyGNgUQgBPIkzGNZ8vd7TRcQ2fLsbacW1kA7a2T042PbJmBN4HbFvvkgFI4Cy-NlvYyTsh6fv8x3im5WwQnFxh3A=" target="_blank">club brunch</a> or <a href="http://r20.rs6.net/tn.jsp?e=001D0DX_rRN9b2pGPJKFLQ4TWoT4l0rXimCawgLjfDJBljs89tXOEXO5xv8e1Ia4bLv356SWQ1vZ9QTgoEBKgPkXzQQNOto08LMp-HGT5Ks2b_PVzAmXovnKBfzA_F3XnVO5Q2_Mup3ArfQP_s1F7ewRRaeldpNcr8Q" target="_blank">cafe lunch specials</a> and give the kids a little fun. Put coupons inside the plastic eggs and don&#8217;t forget to add a few giveaways &#8211; free dessert, free drink or a golden egg prize of lunch for the entire family.</li>
<li><strong>Consider focusing on families every Sunday, not just Easter</strong>. For example, Bienvenidas Latin Grill in Providence, Rhode Island isn&#8217;t just celebrating the family on Easter. They are celebrating families on Sunday. Check out their Family Sunday <a href="http://r20.rs6.net/tn.jsp?e=001D0DX_rRN9b29y7vtKg_-CpGsdUvzgrLz8yghx5ivUYDD-62pWetsBALTAnmnZHFBkoouoEXuEh0D6Ecfea5CeryleU8219Atq2-g-uGZxO3VDnKKdaduARP1uISnOxbMPXxs2fEfxL1jfngZmWE1aQNJaxblYxyRZ7SoI9PNp3Ae4h_EWgs_A9-1C_BDEDoCxA8rmbrOisRQYOp6ibmoRQ==" target="_blank">menu on Facebook</a>.</li>
</ul>
<h2>Promote a special Easter menu.</h2>
<p>According to the National Restaurant Association, diners like Easter-geared fare. They like <a href="http://r20.rs6.net/tn.jsp?e=001D0DX_rRN9b0XlfDwIDs0LV4fysqDBtE_bGeoILWqHoKui7oRtQ657Sg_UZNKKXzD9x67_bbiS5VKBSoLnUXbv99Vst_GJ8PeHuZSY-u4Ys3xhC-WKkc-PUxQl-DKtvfMI0TGXhfMTWclCHGevu5-Qc_QKLC8pLQXPOiKzU-NFGpBil4mP-50aA==" target="_blank">traditional Easter</a> items &#8211; think lamb, ham or a <a href="http://r20.rs6.net/tn.jsp?e=001D0DX_rRN9b3FuCPwJxvBDhctSZlFXrbH_HK411kC-WPokhL79XBkqmnXh46M9UuHtdNRMy7LzgcwJGRhkfbsK38dtkWTST2DiCPakgX5IJcWpBq-3ccpk7_YasP0eqfs_F_UeSBXGQDi05Nxj5ii8FFY94gbilo2xXj_Vjsj1M8=" target="_blank">buffet brunch</a>. They will most likely be dining with their family, so make sure there is a <a href="http://r20.rs6.net/tn.jsp?e=001D0DX_rRN9b0pE2Fe7AbnjktIFVTDSNmb2ZeiaNPj9BMfhDVRa34TRceX93-MWgU5tM8lQGv7SE4KtgsOrb3drJ6JKwv0nZljzMJE7jT5ZWa4KbEz198XHoUAJqFVBCZNtDuXxpF6PUgPqtbxfA5MK9QvjnEpjJr7" target="_blank">kid-friendly menu</a>.</p>
<p>Little Red Hen Diner &amp; Bakery in Andover, Maine is featuring a <a href="http://r20.rs6.net/tn.jsp?e=001D0DX_rRN9b3K6EEMyAbq2ROcUt-gzuojlWvkeZqIBixwLHRsHppF59edEY9HmWHkrpdUyXfF7lQ3UsSA7QkGDASw9UcuJjBLFO3qSQKpWo8rTL5Q-CX_OLftvrlifeQBHHpVlReCJDpZUfiAnL5OhCSDiSCLdFyssZOFuqGrsQwK7cIzsuM8v6i4PecvbVQb" target="_blank">flowery Easter brunch menu</a> on their <a href="http://r20.rs6.net/tn.jsp?e=001D0DX_rRN9b1w_Yyf_JaBsOR8uquv-CRnLA43ljrduHQOMDA037iY-ecwtKlPgY1LVx2UDqBPHZ-HiXtMts4qflUF-whfv-PvlypNfHrcJPq-7xgXSGI8qCC4yP31cXAqhBjVOS0umbyW7r6qVoG6Rh6eVgkzeaDXo4USYUZ55C9lQh7u0BD2vI2TifxC5f3uEhxNN4NVNoG25q_Ten_2VnvSRak3px92" target="_blank">Facebook page</a>.</p>
]]></content:encoded>
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		<title>How Facebook Timeline Boosts Your Restaurant Business</title>
		<link>http://www.musthavemenusblog.com/2012/03/20/how-facebook-timeline-boosts-your-restaurant-business/</link>
		<comments>http://www.musthavemenusblog.com/2012/03/20/how-facebook-timeline-boosts-your-restaurant-business/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 19:09:33 +0000</pubDate>
		<dc:creator>Amanda Brandon</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Menu Design]]></category>
		<category><![CDATA[Online Menu Software]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Tech Tip of the Week]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebook for restaurants]]></category>
		<category><![CDATA[Facebook Timeline for restaurants]]></category>
		<category><![CDATA[menu software]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[restaurant marketing]]></category>
		<category><![CDATA[restaurant menu design]]></category>
		<category><![CDATA[restaurant social media]]></category>

		<guid isPermaLink="false">http://www.musthavemenusblog.com/?p=2347</guid>
		<description><![CDATA[In case you haven&#8217;t heard, Facebook is changing how pages look and act with Facebook Timeline, which becomes mandatory March 30. This upgrade is designed to make it easier for your fans to interact with your page and your menu. For you, that means more customers on your page and more business! Today&#8217;s tips are on how [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="mceTemp">
<dl class="wp-caption alignright zemanta-img" style="width: 250px;">
<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/33406286@N00/6215296027" target="_blank"><img class="zemanta-img-inserted zemanta-img-configured" title="Facebook Timeline" src="http://farm7.static.flickr.com/6240/6215296027_c0582817ff_m.jpg" alt="Facebook Timeline" width="240" height="208" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;"></dd>
</dl>
</div>
<p>In case you haven&#8217;t heard, Facebook is changing how pages look and act with Facebook Timeline, which becomes mandatory March 30. This upgrade is designed to make it easier for your fans to interact with your page and your <a href="http://r20.rs6.net/tn.jsp?et=1109511577120&amp;s=0&amp;e=001ist86x9QbO6TAEJ-BtZDDZADWsRuM43VxkggKT0OGsextHJa48BRamQ0ZuaTkatLdg5gy5-kvorMVFlXlHPG80vZsHDE8ydHH_EpnwHBhgx3QWaui65PaDorYxf0C0mObVily5iG6v3pKZXxtv40Jw==" target="_blank">menu</a>. For you, that means more customers on your page and more business!</p>
<p>Today&#8217;s tips are on how Facebook&#8217;s Timeline helps you build your brand and credibility.</p>
<h2><strong>1.</strong> Tell your story in dates.</h2>
<p>One of the new Facebook updates is that your customers can see your history and your story in a Timeline. This means they can see where you came from and where you&#8217;re going. Adding this element to your fan page gives your brand a story and helps you build credibility.</p>
<p>For instance, when you say you are the leading caterer in your area for outdoor <a href="http://r20.rs6.net/tn.jsp?et=1109511577120&amp;s=0&amp;e=001ist86x9QbO6TAEJ-BtZDDZADWsRuM43VxkggKT0OGsextHJa48BRamQ0ZuaTkatLdg5gy5-kvorMVFlXlHPG80vZsHDE8ydHH_EpnwHBhgx3QWaui65PaAEwA-BOQFo0R3kyTvqDXvsCJgeuyPJTueLIwNZ59DLj" target="_blank">weddings</a>, you can send the potential customer a link to your wedding catering photo album. They can see the dates and may even know the people in your photos.</p>
<p><strong>MustHave</strong> &#8211; Dates on your photos, posts, events on all new posts and past posts. Take a few minutes to check dates and locations. It will help improve your story.</p>
<h2><strong>2.</strong> Set your milestones &#8211; like <a href="http://r20.rs6.net/tn.jsp?et=1109511577120&amp;s=0&amp;e=001ist86x9QbO6TAEJ-BtZDDZADWsRuM43VxkggKT0OGsextHJa48BRamQ0ZuaTkatLdg5gy5-kvorMVFlXlHPG80vZsHDE8ydHH_EpnwHBhgx3QWaui65PaDGwySYuYHlu53A3zKHBNpIFYavmde7XRA==" target="_blank">Easter</a>.</h2>
<p>Milestones are memorable moments in your restaurant&#8217;s history &#8211; your grand opening, a new location, an annual charity fundraiser or event such as a <a href="http://r20.rs6.net/tn.jsp?et=1109511577120&amp;s=0&amp;e=001ist86x9QbO6TAEJ-BtZDDZADWsRuM43VxkggKT0OGsextHJa48BRamQ0ZuaTkatLdg5gy5-kvorMVFlXlHPG80vZsHDE8ydHH_EpnwHBhgx3QWaui65PaCqUjGhMukY_-bVo2IaJFpuMcSq38rXukVhCbqveKCWg" target="_blank">Cinco de Mayo fiesta</a> or <a href="http://r20.rs6.net/tn.jsp?et=1109511577120&amp;s=0&amp;e=001ist86x9QbO6TAEJ-BtZDDZADWsRuM43VxkggKT0OGsextHJa48BRamQ0ZuaTkatLdg5gy5-kvorMVFlXlHPG80vZsHDE8ydHH_EpnwHBhgx3QWaui65PaMe1vknqPYZR019ETfwRa_oW2Oz9KJuTx_Agsg1Pwn_i" target="_blank">Mother&#8217;s Day brunch</a>.</p>
<p>Setting milestones is simple. You just click milestone in the status update bar and add the details. Facebook even gives you the option to tag a photo or upload a significant photo to document the milestone.</p>
<p><strong>MustHave</strong> - Be sure your founding date is on your Facebook Timeline. The first time you post a milestone, you&#8217;ll be asked to update this info.</p>
<h2><strong>3.</strong> Encourage fans to utilize the Timeline.</h2>
<p>&#8220;Talking about this&#8221; is a newer Facebook measurement tool, which you can see under your restaurant&#8217;s name on your page or in the new Admin Panel. This new tool can help you identify how people are using your page. First of all, it&#8217;s much more visible when you are inactive for more than a day or so.</p>
<p>When you have at least 30 customers talking about your page in a seven-day period, you can see details about them &#8211; how many men versus women and breakdown by age group.</p>
<p>This is valuable information for your page posts and <a href="http://r20.rs6.net/tn.jsp?et=1109511577120&amp;s=0&amp;e=001ist86x9QbO6TAEJ-BtZDDZADWsRuM43VxkggKT0OGsextHJa48BRamQ0ZuaTkatLdg5gy5-kvorMVFlXlHPG80vZsHDE8ydHH_EpnwHBhgx3QWaui65PaDorYxf0C0mOWoxP8F9QPmfycdcH8w5d1w==" target="_blank">marketing</a>. When you understand who is visiting your page and responding to your posts, you can better target your posts and promotions.</p>
<p>So, how do you get more customers talking about your page?</p>
<ul>
<li><strong>Call them to action in your posts.</strong> Be very specific about what you want them to do with posts like, &#8220;Check in when you dine with us to enter a monthly drawing for free dinner.&#8221;</li>
<li><strong>Ask customers to share the page or event with their friends</strong>. This is especially useful when you are running a promotion or contest.</li>
<li><strong>Ask them to post their pictures.</strong> For instance, if a couple had a proposal last night at your restaurant, ask them to tag your location in the pictures. Or be proactive and take your own photo. Be sure to get the customers&#8217; names and tag them (with their permission, of course). Moves like this can earn you likes and &#8220;talking about this&#8221; credits.</li>
</ul>
<p><strong>MustHave</strong> &#8211; Create actionable content on your Timeline. Ask questions, ask for photos and ask for shares/likes. You&#8217;ll get much more engagement this way and reach more customers.</p>
<h2>4. Highlight posts to cross the Timeline.</h2>
<p>You have the option to make a post span the Timeline, meaning that it will stretch across the two columns of your new <a href="http://r20.rs6.net/tn.jsp?et=1109511577120&amp;s=0&amp;e=001ist86x9QbO6TAEJ-BtZDDZADWsRuM43VxkggKT0OGsextHJa48BRamQ0ZuaTkatLdg5gy5-kvopvfPPHEDTMggnYFEAzbAUgqisNP9P_E5uqifii_YSD9g==" target="_blank">Facebook page</a>. This is a great way to highlight something big on your timeline such as your <a href="http://r20.rs6.net/tn.jsp?et=1109511577120&amp;s=0&amp;e=001ist86x9QbO6TAEJ-BtZDDZADWsRuM43VxkggKT0OGsextHJa48BRamQ0ZuaTkatLdg5gy5-kvorMVFlXlHPG80vZsHDE8ydHH_EpnwHBhgx3QWaui65PaMUJpJdJ6IJzb7KFr4maMqIKuA8LeyU4WlBz05zs-quM" target="_blank">St. Patrick&#8217;s Day shindig</a> or your <a href="http://r20.rs6.net/tn.jsp?et=1109511577120&amp;s=0&amp;e=001ist86x9QbO6TAEJ-BtZDDZADWsRuM43VxkggKT0OGsextHJa48BRamQ0ZuaTkatLdg5gy5-kvorMVFlXlHPG80vZsHDE8ydHH_EpnwHBhgx3QWaui65PaDGwySYuYHluBdMxfuXmMiqE_q3gDSIPYQ==" target="_blank">Easter brunch promo</a>.</p>
<p>Highlighting a post is simple! All you do is click the star in the upper right corner of the post, and the post will span your timeline.</p>
<p>Something to remember &#8211; you can only highlight a post or pin a post &#8211; not both. We recommend that you experiment with highlighting and pinning to see what engages your restaurant&#8217;s customers more.</p>
<p><strong>MustHave</strong> - Be sure to add visuals such as a <a href="http://r20.rs6.net/tn.jsp?et=1109511577120&amp;s=0&amp;e=001ist86x9QbO6TAEJ-BtZDDZADWsRuM43VxkggKT0OGsextHJa48BRamQ0ZuaTkatLdg5gy5-kvorMVFlXlHPG80vZsHDE8ydHH_EpnwHBhgx3QWaui65PaDorYxf0C0mOWoxP8F9QPmfycdcH8w5d1w==" target="_blank">flyer</a> or photo to draw customer eyes to your highlighted post.</p>
<p><strong>Next Steps: </strong>Don&#8217;t forget to check out our <a href="http://r20.rs6.net/tn.jsp?et=1109511577120&amp;s=0&amp;e=001ist86x9QbO6TAEJ-BtZDDZADWsRuM43VxkggKT0OGsextHJa48BRamQ0ZuaTkatLdg5gy5-kvopvfPPHEDTMggnYFEAzbAUgqisNP9P_E5uqifii_YSD9g==" target="_blank">Facebook page</a> to see how we&#8217;re making the most of Timeline and check out how you can <a href="http://r20.rs6.net/tn.jsp?et=1109511577120&amp;s=0&amp;e=001ist86x9QbO6TAEJ-BtZDDZADWsRuM43VxkggKT0OGsextHJa48BRamQ0ZuaTkatLdg5gy5-kvorMVFlXlHPG80vZsHDE8ydHg4km-RnelfDCGOsRRd3IW_GbMDgOjmrhToSi8pzeLW4=" target="_blank">make your menu more Facebook friendly</a>.</p>
<p>Photo Credit: <a href="http://www.flickr.com/photos/33406286@N00/6215296027" target="_blank">GusF</a></p>
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